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Consumer Involvement in Product Creation and Design

Following is my assignment I submitted for 'Consumer Behavior'. I used Guy Kawasaki's Alltop.com as the live case to reinforce the stand :). Thanks Guy. -------------------------------------------------------------------------------------- Introduction Consumer is the king and Consumer behavior is mainly driven by the trends they follow in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer spend their resources (time, money, effort) to decide what, why, where, when, how to and how often to buy the particular product of service. When consumer is everything and decides everything about the product and life of the product it is really beneficial to involve customer right from the beginning of the product Creation and Design. This results in ‘win win’ for both the consumer and organization. Consumer A consumer is a person who uses any product or service. Consumer ca

Google Profile

Now one can have his Google Profile page as well... The look and feel is obviously simple and best as Google is maitaining it. This is really a no nonsense kind of profile page with handy links and best interface. U can provide ur links... ur photos and a small writeup. It shows the small Google map highlighting the places where u have stayed.... Check out my Google Profile Page : http://tinyurl.com/murligoogleProfile http://www.google.com/s2/profiles/106741883573584795744 Create your won Profile page and share the same... If you think that web link s quite big u can always use TinyURL to shorten ur URL's... Enjoy.

Stand Up and Be counted... Against Terrorism...

Prof T N Swaminathan forwarded this to me today morning... At least 195 reasons to be angry, upset and concerned this time. More, if you count the wounded too. Last week's terror strikes on Mumbai left all humanity shocked and stunned. Pained we all surely are, but we must not allow ourselves to become numbed. Each of us needs to wake up from our comatose states to make our individual and collective opinion count. The only way to address this crucial and distressing issue is by becoming a part of the solution. After all, as long as India is 'of the people, for the people, by the people' we will be fully responsible for the change that we want to see in her. However, this is not a problem restricted to any one particular city or state. One doesn't have to be a resident of Mumbai to be appalled at the ghastly and murderous acts. If you have witnessed any emotion while you the saw Mumbai burn on your TV screens, then the only way to express it is by taking ac

What happens when U don't sleep for the whole night...

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What happens when U don't sleep for the whole night... and ur best buddies run sting Operation on You :D And they named this collage as 'DashAvatharam' No no guys... these are not actual pics... these are just the poses given by me for Ravi Shastry and his super cam... :D

Creating Google Forms...

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Most of guys from my class are worrying about the Empirical Study and worry is not abt the study (as we all are pretty smart in that :) but it is about creating online questionnaire as the sites now a days charge heavily for sporting the questionnaire and giving the responses for the same in format i.e. excel or something similar... When nothing seems to be working then we all look at Google... and dont know how but Google always have the answer... Google have Funtastic feature to create and host your survey questionnaire and converting the same into friendly excel format... and all this at the price of nothing i.e. absolutely free... Following are the steps to create and use Google forms... Login to ur Gmail ID Open Google Docs... Go to New >>> Forms... Following screen will appear where u can modify everything... One can add six types of questions as whown below... Questions can be duplicated. One can form as many questions as one have to... Once full questionnaire is prepar

FailCamp, Chennai - 16th Nov '08

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All geared up for FailCamp.  Failcamp    is a friendly unconference where people get-together to share and learn from failures. It is taking place on 16th November,2008 at Chennai. We all make mistakes and learn from it to become a better person. Won't it be great to learn from other's mistakes so that we don't make the same ones! The focus is really not about the failure. It's about why we failed and what lessons we learnt from it. Let's not be ashamed about failing. Let's celebrate failure. Let's look straight into its eyes. Details at :  http://barcamp.org/failcamp Date & Time : Sunday, 16th November, 2008 9:00 AM to 5:00 PM Venue : Tenth Planet Technologies Pvt., Ltd., #807, P.T.Lee Building,  6th  Floor, Anna Salai, (Opposite LIC building) Chennai-600 002