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Showing posts from May, 2013

Push or Pull – you have to be Remarkable !!!

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While watching old but famous hindi movie “Coolie” today I came across a scene where one of the hero (Rishi Kapoor) go for journalist’s interview and owner of newspaper tell him to write something like this so that all the copies will be sold before they get printed
Lol !!! this sentence “… so that all the copies will be sold before they get printed”reminded me of Marketing class where Dr Sriram talked about a concept to sell the goods even before they get manufactured… Initially I thought how can this be achieved – to sell something before it even exists. As per study this mostly happened with Cash Cows and Star series of the product lines… Well this happens at lot of places now a days…
You stand in queue and order something at Mc Donalda or Pizza Hut, you pay for it and voila – seller achieved it – they sold you something which is not yet ready…
Now if you are thinking FMCG is something different then think about that iPhone you ordered just on launch day, what about movie ticket you…