Following is my assignment I submitted for 'Consumer Behavior'. I used Guy Kawasaki's Alltop.com as the live case to reinforce the stand :). Thanks Guy.
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Introduction Consumer is the king and Consumer behavior is mainly driven by the trends they follow in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer spend their resources (time, money, effort) to decide what, why, where, when, how to and how often to buy the particular product of service. When consumer is everything and decides everything about the product and life of the product it is really beneficial to involve customer right from the beginning of the product Creation and Design. This results in ‘win win’ for both the consumer and organization. Consumer A consumer is a person who uses any product or service. Consumer ca...